The real story about breastfeeding
New motherhood comes with a steep learning curve, but here’s something that catches most mums off guard: breastfeeding is hard work—even when it’s going well.
Not hard because something’s wrong. Hard because it’s physically demanding, time-intensive, and rarely happens on a predictable schedule.
Your body is producing breast milk around the clock while you’re also recovering from birth, functioning on broken sleep, and learning to care for a tiny human who needs you constantly.
It’s a lot. And somewhere in the middle of all that, you’re supposed to remember to eat.
When “natural” doesn’t mean “easy”
We’ve all heard it: breastfeeding is natural. And it is. But that doesn’t mean it’s easy.
Your body burns hundreds of extra calories every day just making milk. You’re sitting (or standing, or lying down) through long feeding sessions. You’re waking multiple times each night. And through it all, you’re managing relentless hunger, constant thirst, and bone-deep fatigue.
For many breastfeeding mums, this is happening while also wrangling toddlers, returning to work, or healing from a difficult birth.
The physical and emotional load is real—even when everything is technically “going fine.”
Why we created Milk and Bloom lactation cookies
At Milk and Bloom, we kept coming back to one simple question:
What do breastfeeding mums actually need in those intense early postpartum months?
Not lectures. Not judgement. Not another product promising to “fix” problems that might not even exist.
What mums need is simple:
- Food they can eat with one hand while a baby feeds on the other
- Food that tastes like a real treat—soft, indulgent, and genuinely enjoyable
- Food made with ingredients that cultures around the world have relied on for generations—like oats, seeds, and brewer’s yeast—without compromising on flavour or texture
And perhaps most importantly, they need a moment.
Two minutes to themselves. A small acknowledgement that their needs matter too.
That’s what our lactation cookies and brownies are really about.
What lactation cookies can (and can’t) do
Let’s be clear: lactation cookies aren’t magic.
Anyone who promises that cookies alone can “fix” supply issues is selling something unrealistic. But here’s what we’ve heard time and time again from our community of mums:
Many who have tried our cookies have reported a noticeable increase in their milk supply and improvements in the quality of their breast milk.
We believe this comes down to consistent, nourishing support during a season when your body is giving constantly.
The traditional galactagogues we use—ingredients like oats, seeds, and brewer’s yeast—have supported breastfeeding mums for generations as part of a broader, holistic approach to postpartum nourishment.
Everyone responds differently. But there’s wisdom in tradition—and in the lived experiences of the mums who’ve trusted our cookies.
More than the ingredients themselves, our lactation treats create space.
When you pause to eat something made specifically for you, in this specific season of your life, that pause matters. It’s a breath. A reset. A quiet reminder that caring for yourself isn’t selfish—it’s necessary.
Breastfeeding support: the bigger picture
Lactation cookies are just one small piece of a much larger breastfeeding support system.
Real support might look like:
- Working with a lactation consultant
- Leaning on your partner, family, or friends
- Using donor milk
- Preserving your own breast milk for later
- Combination feeding
- Or changing your feeding plans entirely
There is no single “right” way to feed your baby.
Only the way that works for your family, in your circumstances, with your resources.
That’s why our partnership with Nourishy makes so much sense.
While we focus on nourishing mums in the moment, Nourishy helps families preserve and protect breast milk with care and flexibility.
They understand that every drop represents time, energy, and emotion. Their breast milk preservation work reduces stress and creates options—whether you’re building a freezer stash, managing oversupply, or planning for your next chapter.
What we’re really here for
At the end of the day, Milk and Bloom exists to ease pressure—not add to it.
We’re not here to tell you what you should be doing or how you should be feeding.
We’re here to offer gentle nourishment and a moment of care when everything feels overwhelming.
To remind you that you’re doing enough, exactly as you are.
Because you are.
You deserve to be held, seen, and supported—not scrutinised.
That’s the circle of postpartum care we’re building.
